Total E- Mail Marketing

How to rapidly build a quality house and select the best tools to manage it
* Ethical and legal constraints in a fast-moving sector
* Design and write HTML and text format e-mails for maximum response
* Getting through the SPAM filters to maximize deliverability
* Targeting, personalizing, measuring and improving e-mail campaigns
* Integrating emerging technologies like blogs, RSS and mobile messaging
* Practical dos and donts
A vital supplement to the authors book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers specialize in e-marketing or not as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.

* Completely updated edition of the bestselling e-mail marketing handbook.
* Brand new examples reflect the latest best practice in this fast-moving area.
* Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail.

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